{"id":25552,"date":"2024-06-30T12:34:42","date_gmt":"2024-06-30T16:34:42","guid":{"rendered":"https:\/\/www.pedroandretta.info\/index\/?p=25552"},"modified":"2024-06-30T12:34:46","modified_gmt":"2024-06-30T16:34:46","slug":"entrevista-philip-kotler-apresenta-novo-conceito-de-marketing-que-vai-alem-dos-4-ps-exame","status":"publish","type":"post","link":"https:\/\/www.pedroandretta.info\/index\/2024\/06\/entrevista-philip-kotler-apresenta-novo-conceito-de-marketing-que-vai-alem-dos-4-ps-exame\/","title":{"rendered":"Entrevista: Philip Kotler apresenta novo conceito de marketing que vai al\u00e9m dos 4 Ps \/ Exame"},"content":{"rendered":"\n<p><strong>Entrevista: Philip Kotler apresenta novo conceito de marketing que vai al\u00e9m dos 4 Ps<\/strong><\/p>\n\n\n\n<p>Os 4 Ps (produto, pre\u00e7o, pra\u00e7a e promo\u00e7\u00e3o) s\u00e3o fundamentais no pensamento e planejamento de qualquer empresa. Se algum deles for mal executado, a companhia pode fracassar. No entanto, quatro pilares n\u00e3o s\u00e3o mais suficientes. Hoje, falamos em 7 Ps, embora os novos elementos n\u00e3o comecem com a letra P. Al\u00e9m dos originais, adicionamos: servi\u00e7o, marca e incentivo. Trata-se de uma evolu\u00e7\u00e3o do conceito.<\/p>\n\n\n\n<p>via Exame<\/p>\n\n\n\n<p>#Marketing<\/p>\n\n\n\n<p>Dispon\u00edvel em: <a href=\"https:\/\/exame.com\/marketing\/entrevista-philip-kotler-apresenta-novo-conceito-de-marketing-que-vai-alem-dos-4-ps\/\">https:\/\/exame.com\/marketing\/entrevista-philip-kotler-apresenta-novo-conceito-de-marketing-que-vai-alem-dos-4-ps\/<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/i0.wp.com\/www.pedroandretta.info\/index\/wp-content\/uploads\/2024\/06\/Design-sem-nome-74.webp?resize=600%2C400&#038;ssl=1\" alt=\"\" class=\"wp-image-25553\" srcset=\"https:\/\/i0.wp.com\/www.pedroandretta.info\/index\/wp-content\/uploads\/2024\/06\/Design-sem-nome-74.webp?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.pedroandretta.info\/index\/wp-content\/uploads\/2024\/06\/Design-sem-nome-74.webp?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.pedroandretta.info\/index\/wp-content\/uploads\/2024\/06\/Design-sem-nome-74.webp?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.pedroandretta.info\/index\/wp-content\/uploads\/2024\/06\/Design-sem-nome-74.webp?w=1024&amp;ssl=1 1024w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Entrevista: Philip Kotler apresenta novo conceito de marketing que vai al\u00e9m dos 4 Ps Os 4 Ps (produto, pre\u00e7o, pra\u00e7a e promo\u00e7\u00e3o) s\u00e3o fundamentais no pensamento e planejamento de qualquer empresa. Se algum deles for mal executado, a companhia pode fracassar. No entanto, quatro pilares n\u00e3o s\u00e3o mais suficientes. Hoje, falamos em 7 Ps, embora [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"elearning_container_layout":"tg-site-layout--default","elearning_sidebar_layout":"tg-site-layout--default","elearning_remove_content_margin":false,"elearning_sidebar":"default","elearning_transparent_header":"customizer","elearning_logo":0,"elearning_header_style":"default","elearning_menu_item_color":"","elearning_menu_item_hover_color":"","elearning_menu_item_active_color":"","elearning_menu_item_active_style":"","elearning_page_header":true,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[21],"tags":[581],"class_list":["post-25552","post","type-post","status-publish","format-standard","hentry","category-informeci","tag-marketing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","views":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/posts\/25552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/comments?post=25552"}],"version-history":[{"count":0,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/posts\/25552\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/media?parent=25552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/categories?post=25552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/tags?post=25552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}