{"id":31264,"date":"2025-06-23T20:55:55","date_gmt":"2025-06-24T00:55:55","guid":{"rendered":"https:\/\/www.pedroandretta.info\/index\/?p=31264"},"modified":"2025-06-11T20:58:13","modified_gmt":"2025-06-12T00:58:13","slug":"as-quatro-leis-da-inovacao","status":"publish","type":"post","link":"https:\/\/www.pedroandretta.info\/index\/2025\/06\/as-quatro-leis-da-inovacao\/","title":{"rendered":"As Quatro Leis da Inova\u00e7\u00e3o"},"content":{"rendered":"\n<p><strong>As Quatro Leis da Inova\u00e7\u00e3o<\/strong><\/p>\n\n\n\n<p>Este ensaio apresenta uma t\u00e9trade de leis da inova\u00e7\u00e3o, com base na abordagem das leis da m\u00eddia, originalmente formuladas por Marshall McLuhan em 1977. Esses quatro princ\u00edpios s\u00e3o derivados da observa\u00e7\u00e3o e an\u00e1lise de processos de inova\u00e7\u00e3o em diversos contextos e m\u00eddias. As leis emergem de forma simult\u00e2nea e cumulativa ao longo do processo de implementa\u00e7\u00e3o de inova\u00e7\u00f5es em qualquer setor. Essas leis s\u00e3o formuladas por meio de questionamentos e se manifestam como quatro propriedades: receptividade, hibridiza\u00e7\u00e3o, transforma\u00e7\u00e3o e versatilidade. A extens\u00e3o e a magnitude da inova\u00e7\u00e3o resultante s\u00e3o diretamente proporcionais ao grau e \u00e0 intensidade de cada propriedade.<\/p>\n\n\n\n<p>#Inova\u00e7\u00e3o<\/p>\n\n\n\n<p>Dispon\u00edvel em: <a href=\"https:\/\/raco.cat\/index.php\/Hipertext\/article\/view\/433188\">https:\/\/raco.cat\/index.php\/Hipertext\/article\/view\/433188<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"417\" height=\"600\" src=\"https:\/\/i0.wp.com\/www.pedroandretta.info\/index\/wp-content\/uploads\/2025\/06\/image-52.png?resize=417%2C600&#038;ssl=1\" alt=\"\" class=\"wp-image-31265\" srcset=\"https:\/\/i0.wp.com\/www.pedroandretta.info\/index\/wp-content\/uploads\/2025\/06\/image-52.png?resize=417%2C600&amp;ssl=1 417w, https:\/\/i0.wp.com\/www.pedroandretta.info\/index\/wp-content\/uploads\/2025\/06\/image-52.png?resize=208%2C300&amp;ssl=1 208w, https:\/\/i0.wp.com\/www.pedroandretta.info\/index\/wp-content\/uploads\/2025\/06\/image-52.png?w=712&amp;ssl=1 712w\" sizes=\"(max-width: 417px) 100vw, 417px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>As Quatro Leis da Inova\u00e7\u00e3o Este ensaio apresenta uma t\u00e9trade de leis da inova\u00e7\u00e3o, com base na abordagem das leis da m\u00eddia, originalmente formuladas por Marshall McLuhan em 1977. Esses quatro princ\u00edpios s\u00e3o derivados da observa\u00e7\u00e3o e an\u00e1lise de processos de inova\u00e7\u00e3o em diversos contextos e m\u00eddias. As leis emergem de forma simult\u00e2nea e cumulativa<\/p><\/div>\n<div class=\"blog-btn\"><a href=\"https:\/\/www.pedroandretta.info\/index\/2025\/06\/as-quatro-leis-da-inovacao\/\" class=\"home-blog-btn\">Ler mais<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[21],"tags":[85],"class_list":["post-31264","post","type-post","status-publish","format-standard","hentry","category-informeci","tag-inovacao"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","views":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/posts\/31264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/comments?post=31264"}],"version-history":[{"count":0,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/posts\/31264\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/media?parent=31264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/categories?post=31264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/tags?post=31264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}