{"id":32740,"date":"2025-08-29T19:26:45","date_gmt":"2025-08-29T23:26:45","guid":{"rendered":"https:\/\/www.pedroandretta.info\/index\/?p=32740"},"modified":"2025-08-28T19:30:36","modified_gmt":"2025-08-28T23:30:36","slug":"qual-e-o-custo-real-da-desinformacao-para-as-corporacoes-world-economic-forum","status":"publish","type":"post","link":"https:\/\/www.pedroandretta.info\/index\/2025\/08\/qual-e-o-custo-real-da-desinformacao-para-as-corporacoes-world-economic-forum\/","title":{"rendered":"Qual \u00e9 o custo real da desinforma\u00e7\u00e3o para as corpora\u00e7\u00f5es? \/ World Economic Forum"},"content":{"rendered":"\n<p>Qual \u00e9 o custo real da desinforma\u00e7\u00e3o para as corpora\u00e7\u00f5es? \/ World Economic Forum<\/p>\n\n\n\n<p>Manipular a percep\u00e7\u00e3o p\u00fablica para ganho financeiro n\u00e3o \u00e9 novidade. Um exemplo marcante \u00e9 a &#8220;Grande Farsa da Lua&#8221; de 1835, quando o jornal nova-iorquino The Sun alegou falsamente a descoberta de civiliza\u00e7\u00f5es lunares \u2013 aumentando suas vendas e reputa\u00e7\u00e3o antes de admitir a fraude.<\/p>\n\n\n\n<p>Mais recentemente, em 2013, a conta do Twitter da Associated Press foi hackeada e noticiou falsamente que duas explos\u00f5es atingiram a Casa Branca, alegando que Barack Obama estava ferido. A Reuters afirmou que, em tr\u00eas minutos, o tu\u00edte falso apagou brevemente US$ 136 bilh\u00f5es do valor do \u00edndice S&amp;P 500.<\/p>\n\n\n\n<p>#Desinforma\u00e7\u00e3o #Informa\u00e7\u00e3oParaNeg\u00f3cios #Informa\u00e7\u00e3o<\/p>\n\n\n\n<p>via World Economic Forum<\/p>\n\n\n\n<p>Dispon\u00edvel em: <a href=\"https:\/\/www.weforum.org\/stories\/2025\/07\/financial-impact-of-disinformation-on-corporations\/\">https:\/\/www.weforum.org\/stories\/2025\/07\/financial-impact-of-disinformation-on-corporations\/<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"438\" height=\"600\" src=\"https:\/\/i0.wp.com\/www.pedroandretta.info\/index\/wp-content\/uploads\/2025\/08\/image-128.png?resize=438%2C600&#038;ssl=1\" alt=\"\" class=\"wp-image-32741\" srcset=\"https:\/\/i0.wp.com\/www.pedroandretta.info\/index\/wp-content\/uploads\/2025\/08\/image-128.png?resize=438%2C600&amp;ssl=1 438w, https:\/\/i0.wp.com\/www.pedroandretta.info\/index\/wp-content\/uploads\/2025\/08\/image-128.png?resize=219%2C300&amp;ssl=1 219w, https:\/\/i0.wp.com\/www.pedroandretta.info\/index\/wp-content\/uploads\/2025\/08\/image-128.png?w=564&amp;ssl=1 564w\" sizes=\"auto, (max-width: 438px) 100vw, 438px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Qual \u00e9 o custo real da desinforma\u00e7\u00e3o para as corpora\u00e7\u00f5es? \/ World Economic Forum Manipular a percep\u00e7\u00e3o p\u00fablica para ganho financeiro n\u00e3o \u00e9 novidade. Um exemplo marcante \u00e9 a &#8220;Grande Farsa da Lua&#8221; de 1835, quando o jornal nova-iorquino The Sun alegou falsamente a descoberta de civiliza\u00e7\u00f5es lunares \u2013 aumentando suas vendas e reputa\u00e7\u00e3o antes<\/p><\/div>\n<div class=\"blog-btn\"><a href=\"https:\/\/www.pedroandretta.info\/index\/2025\/08\/qual-e-o-custo-real-da-desinformacao-para-as-corporacoes-world-economic-forum\/\" class=\"home-blog-btn\">Ler mais<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[21],"tags":[142,228,936],"class_list":["post-32740","post","type-post","status-publish","format-standard","hentry","category-informeci","tag-desinformacao","tag-informacao","tag-informacaoparanegocios"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","views":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/posts\/32740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/comments?post=32740"}],"version-history":[{"count":0,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/posts\/32740\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/media?parent=32740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/categories?post=32740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/tags?post=32740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}