{"id":35122,"date":"2026-01-03T20:39:44","date_gmt":"2026-01-04T00:39:44","guid":{"rendered":"https:\/\/www.pedroandretta.info\/index\/?p=35122"},"modified":"2025-12-20T20:41:47","modified_gmt":"2025-12-21T00:41:47","slug":"metricas-de-marketing-como-ferramenta-para-analise-da-producao-cientifica-biblios","status":"publish","type":"post","link":"https:\/\/www.pedroandretta.info\/index\/2026\/01\/metricas-de-marketing-como-ferramenta-para-analise-da-producao-cientifica-biblios\/","title":{"rendered":"M\u00e9tricas de marketing como ferramenta para an\u00e1lise da produ\u00e7\u00e3o cient\u00edfica \/ Biblios"},"content":{"rendered":"\n<p><strong>M\u00e9tricas de marketing como ferramenta para an\u00e1lise da produ\u00e7\u00e3o cient\u00edfica \/ Biblios<\/strong><\/p>\n\n\n\n<p>Os resultados indicam uma varia\u00e7\u00e3o significativa nas m\u00e9tricas de visualiza\u00e7\u00e3o e download ao longo dos anos, com 2018 apresentando uma discrep\u00e2ncia not\u00e1vel entre visualiza\u00e7\u00f5es e downloads. A an\u00e1lise de reten\u00e7\u00e3o revelou que a maioria dos usu\u00e1rios que visualizam um documento n\u00e3o o baixam, e aqueles que o fazem s\u00e3o, em sua maioria, estudantes de gradua\u00e7\u00e3o e p\u00f3s-gradua\u00e7\u00e3o. Essas descobertas sugerem a necessidade de estrat\u00e9gias de dissemina\u00e7\u00e3o mais direcionadas para aumentar a reten\u00e7\u00e3o e a cita\u00e7\u00e3o de documentos.<\/p>\n\n\n\n<p>#Bibliometria<\/p>\n\n\n\n<p>Dispon\u00edvel em: <a href=\"https:\/\/biblios.pitt.edu\/ojs\/biblios\/article\/view\/1290\">https:\/\/biblios.pitt.edu\/ojs\/biblios\/article\/view\/1290<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"418\" height=\"600\" src=\"https:\/\/i0.wp.com\/www.pedroandretta.info\/index\/wp-content\/uploads\/2025\/12\/image-123.png?resize=418%2C600&#038;ssl=1\" alt=\"\" class=\"wp-image-35123\" srcset=\"https:\/\/i0.wp.com\/www.pedroandretta.info\/index\/wp-content\/uploads\/2025\/12\/image-123.png?resize=418%2C600&amp;ssl=1 418w, https:\/\/i0.wp.com\/www.pedroandretta.info\/index\/wp-content\/uploads\/2025\/12\/image-123.png?resize=209%2C300&amp;ssl=1 209w, https:\/\/i0.wp.com\/www.pedroandretta.info\/index\/wp-content\/uploads\/2025\/12\/image-123.png?w=564&amp;ssl=1 564w\" sizes=\"(max-width: 418px) 100vw, 418px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e9tricas de marketing como ferramenta para an\u00e1lise da produ\u00e7\u00e3o cient\u00edfica \/ Biblios Os resultados indicam uma varia\u00e7\u00e3o significativa nas m\u00e9tricas de visualiza\u00e7\u00e3o e download ao longo dos anos, com 2018 apresentando uma discrep\u00e2ncia not\u00e1vel entre visualiza\u00e7\u00f5es e downloads. A an\u00e1lise de reten\u00e7\u00e3o revelou que a maioria dos usu\u00e1rios que visualizam um documento n\u00e3o o baixam,<\/p><\/div>\n<div class=\"blog-btn\"><a href=\"https:\/\/www.pedroandretta.info\/index\/2026\/01\/metricas-de-marketing-como-ferramenta-para-analise-da-producao-cientifica-biblios\/\" class=\"home-blog-btn\">Ler mais<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[21],"tags":[217],"class_list":["post-35122","post","type-post","status-publish","format-standard","hentry","category-informeci","tag-bibliometria"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","views":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/posts\/35122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/comments?post=35122"}],"version-history":[{"count":0,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/posts\/35122\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/media?parent=35122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/categories?post=35122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/tags?post=35122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}