{"id":39405,"date":"2026-07-22T11:41:42","date_gmt":"2026-07-22T15:41:42","guid":{"rendered":"https:\/\/www.pedroandretta.info\/index\/?p=39405"},"modified":"2026-07-22T11:41:44","modified_gmt":"2026-07-22T15:41:44","slug":"proposta-de-um-plano-de-marketing-digital-para-o-museu-de-arqueologia-de-xingo-ppgci-ufs","status":"publish","type":"post","link":"https:\/\/www.pedroandretta.info\/index\/2026\/07\/proposta-de-um-plano-de-marketing-digital-para-o-museu-de-arqueologia-de-xingo-ppgci-ufs\/","title":{"rendered":"Proposta de um plano de Marketing Digital para o Museu de Arqueologia de Xing\u00f3 \/ PPGCI &#8211; UFS"},"content":{"rendered":"\n<p><strong>Proposta de um plano de Marketing Digital para o Museu de Arqueologia de Xing\u00f3 \/ PPGCI &#8211; UFS<\/strong><\/p>\n\n\n\n<p>A transforma\u00e7\u00e3o digital tem redefinido as formas de comunica\u00e7\u00e3o e de acesso \u00e0 informa\u00e7\u00e3o, impactando diretamente as institui\u00e7\u00f5es culturais, que precisam adaptar-se para manter sua relev\u00e2ncia e atrair novos p\u00fablicos. (&#8230;) Os resultados evidenciam que o marketing digital, quando integrado \u00e0 Gest\u00e3o da Informa\u00e7\u00e3o (GI), constitui um instrumento essencial para o fortalecimento das institui\u00e7\u00f5es museol\u00f3gicas, contribuindo para a dissemina\u00e7\u00e3o do conhecimento, a valoriza\u00e7\u00e3o do patrim\u00f4nio cultural e o engajamento com a sociedade.<\/p>\n\n\n\n<p>#MarketingDigital #Museus<\/p>\n\n\n\n<p>Dispon\u00edvel em: <a href=\"https:\/\/ri.ufs.br\/jspui\/handle\/riufs\/25051\">https:\/\/ri.ufs.br\/jspui\/handle\/riufs\/25051<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"410\" height=\"600\" src=\"https:\/\/i0.wp.com\/www.pedroandretta.info\/index\/wp-content\/uploads\/2026\/07\/image-87.png?resize=410%2C600&#038;ssl=1\" alt=\"\" class=\"wp-image-39406\" srcset=\"https:\/\/i0.wp.com\/www.pedroandretta.info\/index\/wp-content\/uploads\/2026\/07\/image-87.png?resize=410%2C600&amp;ssl=1 410w, https:\/\/i0.wp.com\/www.pedroandretta.info\/index\/wp-content\/uploads\/2026\/07\/image-87.png?resize=205%2C300&amp;ssl=1 205w, https:\/\/i0.wp.com\/www.pedroandretta.info\/index\/wp-content\/uploads\/2026\/07\/image-87.png?w=551&amp;ssl=1 551w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Proposta de um plano de Marketing Digital para o Museu de Arqueologia de Xing\u00f3 \/ PPGCI &#8211; UFS A transforma\u00e7\u00e3o digital tem redefinido as formas de comunica\u00e7\u00e3o e de acesso \u00e0 informa\u00e7\u00e3o, impactando diretamente as institui\u00e7\u00f5es culturais, que precisam adaptar-se para manter sua relev\u00e2ncia e atrair novos p\u00fablicos. (&#8230;) Os resultados evidenciam que o marketing<\/p><\/div>\n<div class=\"blog-btn\"><a href=\"https:\/\/www.pedroandretta.info\/index\/2026\/07\/proposta-de-um-plano-de-marketing-digital-para-o-museu-de-arqueologia-de-xingo-ppgci-ufs\/\" class=\"home-blog-btn\">Ler mais<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[21],"tags":[974,34],"class_list":["post-39405","post","type-post","status-publish","format-standard","hentry","category-informeci","tag-marketingdigital","tag-museus"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","views":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/posts\/39405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/comments?post=39405"}],"version-history":[{"count":1,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/posts\/39405\/revisions"}],"predecessor-version":[{"id":39407,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/posts\/39405\/revisions\/39407"}],"wp:attachment":[{"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/media?parent=39405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/categories?post=39405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/tags?post=39405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}