{"id":40447,"date":"2026-09-21T13:11:52","date_gmt":"2026-09-21T17:11:52","guid":{"rendered":"https:\/\/www.pedroandretta.info\/index\/?p=40447"},"modified":"2026-09-21T13:11:55","modified_gmt":"2026-09-21T17:11:55","slug":"lideres-senior-ampliam-o-consumo-de-jornais-e-podcasts","status":"publish","type":"post","link":"https:\/\/www.pedroandretta.info\/index\/2026\/09\/lideres-senior-ampliam-o-consumo-de-jornais-e-podcasts\/","title":{"rendered":"L\u00edderes senior ampliam o consumo de jornais e podcasts"},"content":{"rendered":"\n<p><strong>L\u00edderes senior ampliam o consumo de jornais e podcasts<\/strong><\/p>\n\n\n\n<p>Nossa pesquisa sobre h\u00e1bitos de consumo de informa\u00e7\u00e3o do C-Level no Brasil, realizada com a InPress Porter Novelli, foi publicada pelo Valor Econ\u00f4mico.<\/p>\n\n\n\n<p>O levantamento investiga quais ve\u00edculos, formatos e fontes fazem parte da rotina de informa\u00e7\u00e3o de executivos e como essas prefer\u00eancias se transformaram nos \u00faltimos anos.<br>Jornais e podcasts ganham espa\u00e7o<\/p>\n\n\n\n<p>84% dos entrevistados afirmam ter um jornal impresso favorito, contra 47% em 2021. Os podcasts tamb\u00e9m avan\u00e7aram e aparecem entre os formatos presentes na rotina de informa\u00e7\u00e3o desse p\u00fablico.<br>As prefer\u00eancias mudam conforme o setor<\/p>\n\n\n\n<p>A pesquisa mostra que os h\u00e1bitos informacionais n\u00e3o s\u00e3o iguais entre os executivos. As prefer\u00eancias por ve\u00edculos e fontes variam conforme o setor de atua\u00e7\u00e3o, revelando diferentes formas de acompanhar informa\u00e7\u00f5es relacionadas ao pr\u00f3prio mercado.<\/p>\n\n\n\n<p>#ConsumoDeInforma\u00e7\u00e3o #Administra\u00e7\u00e3o #Pr\u00e1ticasInformacionais<\/p>\n\n\n\n<p>Dispon\u00edvel em: <a href=\"https:\/\/ibpad.com.br\/sobre\/namidia\/c-levels-ampliam-consumo-de-jornais-e-podcasts\/\">https:\/\/ibpad.com.br\/sobre\/namidia\/c-levels-ampliam-consumo-de-jornais-e-podcasts\/<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"293\" height=\"600\" src=\"https:\/\/i0.wp.com\/www.pedroandretta.info\/index\/wp-content\/uploads\/2026\/09\/image-88.png?resize=293%2C600&#038;ssl=1\" alt=\"\" class=\"wp-image-40448\" srcset=\"https:\/\/i0.wp.com\/www.pedroandretta.info\/index\/wp-content\/uploads\/2026\/09\/image-88.png?resize=293%2C600&amp;ssl=1 293w, https:\/\/i0.wp.com\/www.pedroandretta.info\/index\/wp-content\/uploads\/2026\/09\/image-88.png?resize=146%2C300&amp;ssl=1 146w, https:\/\/i0.wp.com\/www.pedroandretta.info\/index\/wp-content\/uploads\/2026\/09\/image-88.png?w=430&amp;ssl=1 430w\" sizes=\"auto, (max-width: 293px) 100vw, 293px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>L\u00edderes senior ampliam o consumo de jornais e podcasts Nossa pesquisa sobre h\u00e1bitos de consumo de informa\u00e7\u00e3o do C-Level no Brasil, realizada com a InPress Porter Novelli, foi publicada pelo Valor Econ\u00f4mico. O levantamento investiga quais ve\u00edculos, formatos e fontes fazem parte da rotina de informa\u00e7\u00e3o de executivos e como essas prefer\u00eancias se transformaram nos<\/p><\/div>\n<div class=\"blog-btn\"><a href=\"https:\/\/www.pedroandretta.info\/index\/2026\/09\/lideres-senior-ampliam-o-consumo-de-jornais-e-podcasts\/\" class=\"home-blog-btn\">Ler mais<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[21],"tags":[481,2012,404],"class_list":["post-40447","post","type-post","status-publish","format-standard","hentry","category-informeci","tag-administracao","tag-consumodeinformacao","tag-praticasinformacionais"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","views":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/posts\/40447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/comments?post=40447"}],"version-history":[{"count":1,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/posts\/40447\/revisions"}],"predecessor-version":[{"id":40449,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/posts\/40447\/revisions\/40449"}],"wp:attachment":[{"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/media?parent=40447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/categories?post=40447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pedroandretta.info\/index\/wp-json\/wp\/v2\/tags?post=40447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}